PURPOSE OF THIS POLICY
Colorado State University has a central communications model to ensure quality and adherence to a brand and graphic standards. The office of the Vice President for External Relations is responsible for creating publications, websites, social media, and other communication vehicles that reflect the character of the University. All communication materials produced by campus units and departments must be reviewed and approved by the Division of External Relations.
Colorado State University has been successful in moving to a central communications model to ensure quality and adherence to a brand and graphic standards. For this reason, purchases of print, photocopier services, photography, video, and electronic media services are to flow through the University’s central communications group, the Division of External Relations. We have charged External Relations staff with creating publications, websites, social media, and other communication vehicles that reflect the enduring character, quality, and sophistication of a university with over 140 years of history and achievement.
In addition to administering the University brand and graphic standards program, the Division of External Relations is further charged with producing quality communication pieces at the lowest possible price whether produced on campus or through a pre-qualified vendor. To support this policy Communications and Creative Services must be consulted at the beginning of all communication initiatives and branding efforts that might go to an outside partner. The Division of External Relations will continue to review and approve all communication materials from campus units and departments to ensure that they meet university graphic standards.
In addition, External Relations is charged with seeking efficiencies and cost savings for the campus with respect to the purchase of photocopiers and printing equipment (not including office printers). Purchases of such equipment will be reviewed by External Relations before approval by Procurement Services. Departments seeking small-dollar purchases of such equipment that are not subject to prior approval by Procurement Services should contact External Relations (970-491-6561) directly for review.
The Brand Handbook focuses on the stories of the CSU community and the University demeanor—those personality traits that create the emotional bonds with our many stakeholders, influencing how they interact with us and building a stronger sense of loyalty.
Colorado State University supports the need for a strong presence in the social media realm. The University encourages colleges, departments, programs, groups, and entities to be active in the social space and create social media accounts to build enriching relationships.
Colorado State has developed a Social Media Policy and application process to ensure that any and all interactions on behalf of CSU represent the University’s best interests.
Approved September 28, 2007 by Larry E. Penley, President
Revision 1.01 approved November 17, 2014 by Tom Milligan, Vice President for External Relations
Revision 1.02 approved April 17, 2015 by Tom Milligan, Vice President for External Relations