PURPOSE OF THIS POLICY
It is important that the University community is consistent with how it identifies and defines the Colorado State University brand. To achieve this, the University mandated the creation of the Graphic Standards program in 1987.
Any use of the name, symbols, graphics and marks must be approved as follows and must adhere to the the guidelines published by the Department of Communications and Creative Services and in the Colorado State University Style Guide.
Commercial Vendors and Manufacturers
Only officially licensed vendors may apply the university name, symbols, graphics and/or marks to products. Visit the Our Brand page for detailed guidelines and information on becoming licensed.
On-Campus Communications and Products
Items that require approval include, but are not limited to:
- Print media, posters, banners, signs, advertising
- T-shirts, water bottles, stickers, specialty items
- Uniforms, name tags, signage
- Business forms, stationary, business cards
- Audio, video and multi-media
- Websites, emails, electronic communications
University students, staff and members of the faculty or staff should review the information below prior to initiating projects that use the institutional name, symbols, graphics and/or marks.
The Graphic Standards website provides the guidelines for use of the specific communications components that represent the University: the University name, tagline, trademarks and logos, positioning statement, and other marks. These components may be used only by official University entities and by commercial enterprises that enter into a licensing agreement with the University. This website is designed to help the Colorado State community use these components in an accurate, consistent, and responsible manner.
The Colorado State Style Guide provides a set of standards to be used by University communicators to build a consistent, clear, and positive image of the University in the minds of our constituents. It includes detailed information on the brand, use of the logo, colors, and typography.
Web page content presents an image of the University to the world, and therefore official University pages must undergo the same professional scrutiny and careful preparation given to any other official University publication. All new websites must comply with current web standards and guidelines. Colleges and all units involved in student recruitment should be working toward full compliance. Questions about the standards and guidelines should be directed to the Department of Web Communications.
Colorado State University Style Guide
Central Communications Policy